Staycation
Product design
We partnered with Staycation to bring "Daytime Experience" to life: a new offer turning hotels into the go-to spots in the heart of the city, for millions of users.
Staycation product let user experience the world’s most beautiful hotels, for 24 hours, 48 hours, or just a few hours.
We led the discovery and design phases for the successful launch of the new "daytime" offer; expanding the experience for users.
Design : Mobile App, Web Platform
A new way to look a hotels experience
Daytime (previously "Moments") is a recent offer released in 2023, that resulted in strong user adoption.
It opens up magical experiences of a few hours, daytime or evening for Staycation users wishing to get away without spending a night out.
Aligning on a fancy design vision
We partnered with the Staycation team for the product discovery phase by gathering user insights from hotel staff and guests interviews to clearly define the opportunity.
Then we led the design vision by exploring many directions to showcase the daytime categories (spa, cocktails, lunch, massage..) and main details of those daytime experience in a clear and appealing way —without conflicting with the nightstay offer.
An irresistible offer, by Staycation
We chose to propel the Staycation brand even further using hotel cover pictures and aspiring imagery. The key challenge was to define the right balance for Moments alongside the core offer (night), while keeping a very intuitive and consistent experience.
All of it made participated in making the feature desirable.
Don't stop the fun, keep dreaming
We also had design proposals on how to drive discovery and user engagement further within the homepage, the search experience and by introducing narrative story format in the detail page.
Exclusive moments with "Originals"
A design vision to provide even more value from this one-off experience made by Staycation.
Think curated, branded, exclusive and punctual moments partnering with brands and hotels.
• 3 months •
Launch of "Daytime" offer
Adoption surpasses expectations
for their 3.4M users
We thank Staycation for giving us the chance to work hand in hands on this launch alongside shaping a new product vision.
Flore Descolas
ex. Product Manager @ Staycation
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" We are very happy to have collaborated with The Design Crew. I was impressed by the ease with which they took matters into their hands, the quality of their thoughts and the designs delivered.
They clearly helped us to open new doors and to ask ourselves good questions, while integrating very well into the team. "
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