Ramify
Brand & Product design
We've worked closely with the Ramify marketing team to craft a cohesive brand identity across the website and various marketing formats (emails, social) reinforcing their premium positioning as the all-in-one Wealth-tech platform.
Type
Consumer SaaS
Industry
Finance
Services
Brand Strategy
Brand Design
Web Design
Design System
View website
Ramify is transforming wealth management.
It offers a digital investment solution for individuals.
With the launch of their premium offering, Ramify Black (investment starting from 100k€), they target a more upscale clientele.
Design: Website, Social, Emails, Brandbook, Product UI
Elevating to a premium brand
As their business model transition from a volume strategy to a premium strategy, our aim was to elevate the perception of their service to align with the expectations of their new target audience.
One of the goal for this project was to attract and convert qualified traffic (user with strong investment intentions and a higher average part of their wealth dedicated to investment).
A refined aesthetic for clear values
We led the definition and redesign of their new brand identity to embody the excellence, innovation and personnalized support that are at the heart of the Ramify's team commitment.
We chose to develop a brand concept based on elegant and well-known analogies (stacks, colors, photographies..)
A sense of craft
Layouts are very structured, photos are carefully picked and edited, font treatment brings a highly sophisticated feel.
This new responsive website offers smooth navigation, and advanced features: every detail has been designed to offer you a unique and tailor-made experience alongside its premium aesthetic.
Stacks & luxury color palette
We selected a refined mix of gold, greys, black, and shades of beige, with a green accent to highlight their ethical investment focus.
The stacks analogy represents the growth of users’ “patrimoine” and how they can diversify their investments.
A noble font: PP Fragment serif
This modern and unique font conveys the spirit of “excellence” and "tailor-made" interactions.
It sets up the tone for all the great content Ramify has to offer and can't be a better pick to represent this statement for an elevated premium brand.
Human x Product Balance
The overall design balances professionalism with a welcoming feel, emphasizing real connections with Ramify’s wealth management experts.
The team believes that exceptional wealth management relies on the combination of human expertise and technological innovation. The new website and marketing assets embody this vision.
• 2 months •
new brand identity
web platform redesign
emails & social redesign
+50% customers with investing intents
15.3M$ in total funding
We thank the Ramify team for their trusting collaboration over the years allowing us to lead the design scope for their branding and for the design system of the platform.
Credit : Sebastien Navizet as brand partner on this project
Julie Delesalle
Brand & Content @ Ramify
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"A huge thank you to The Design Crew who supported us on the project!
We wanted a WOW effect - and we achieved it. We're super happy with how we've been able to work with you over the past few weeks. But especially with the result! And that's shared by the whole team, including Olivier (CEO) & Samy (CPO & Co-founder) "
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