Polar Analytics
Brand & WEB design
Establishing Polar Analytics as a premium brand to position it as the powerful data platform that businesses need to unlock growth for their digital brand.
Polar Analytics is the go-to solution for business owners seeking data-driven decisions to fuel their growth.
To stand out in a competitive market, they asked us to revamp their brand, redefining its "premium" and "technical" dimensions
Design : Website, Brandbook, Ads Campaigns, Social
Selling an ultra exhaustive product
Polar Analytics provides an extensive product which gather all data in one place with user-friendly, customizable reports and seamless Shopify integration.
We started by advertising the numerous benefits for Polar Analytics through the strategic use of various LinkedIn Ads, ensuring optimal visibility.
New website in record time
We extended the rebranding to the homepage and the rest of the website, pushing for coherence and elegance to reflect Polar Analytics' expertise.
This new brand aims to balance codes from SaaS & eCommerce, and such must inspire professionalism.
Key elements of the new brand
Very much driven by the idea of pushing tech and data to maximum impact, the brand foundations inspire to engage with the promise of mastering data.
Color palette and shapes reuse the aurora borealis analogy which represent the brightness of the solution (bringing meaning from thousands of data points).
Learn from marketing actions
To unlock acquisition of thousands of retailers globally, Polar Analytics team decided to test & learn various formats from ebooks & ads campaign, to packaging & candy boxes enabling a creative discovery of the brand promise, but also shaping a first AI experience with Ask Polar.
• 1 month •
Rebranding: website (10+ pages), ads (20+)
1 ad campaign
20% reduction in CAC
$30.3M in total funding
We thank the Polar Analytics for trusting us with this rebranding and the redesign of key marketing supports (website, ads).
David Dokes
Cofounder & CEO @ Polar Analytics
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" An incredible mission with The Design Crew, they immediately understood our goals and identified our needs. Communication was fluid and the work was of high quality (the feedback can be counted on the fingers of one hand).
They helped us with various print and web formats with great ease. To be honest, their work amazed us all and we will call on them again. ”
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