Bon Entendeur
Brand
Shaping the new identity for the French musical collective Bon Entendeur and the branding of their latest album “Rivages”, released in 2024.
Bon Entendeur is one of the top electronic music artist in France, rising up in popularity.
They came to us with a special ask: design an identity to represent their musical art.
Design: Logotype, Vinyle, CD, Guidelines, Artworks
A bright new logo for any medium
We came up with many different interpretations of their visual universe and landed with this iconic logotype aiming to embody their positiveness. We chose to convey a dynamic and cinematic feel with the font curves, and all-caps. See below this logo in use in posters to concert stages.
The new album cover embodies positivity
Some key considerations for our artwork design: font pairing for the album title, color combination from the new color palette, the conceptual meaning of pictural elements, consistency of their communication.
We also worked on the visual presence and treatment of the duo photo (texture, hierarchy, color..)
PHOTO CREDIT : THEO SAFFROY
Amplifying their scene presence
The brand Identity was imagined to be draw attention and established a noticeable presence.
We can't be more proud to see Bon Entendeur bringing their logo signage on most of their show performance.
Bright fonts, vintage art direction, grain
The visual system is quite powerful yet quite simple with the bright color font acting as a strong mark on top of tinted photos/videos of beautiful scenes to introduce the Bon Entendeur universe.
"Rivages is the electronic tale of a cruise on the Mediterranean Sea. An album which celebrates the dance of the night and the solar energy of their Latin origins, a new signature of their vintage and disco aesthetic."
Behind the scene explorations
We explored many other brand concepts representing the warmth and joy of the collective.
A sun symbol within the logotype, 60s magazine collage, vintage color palette and connoted symbols and shapes among others..
• 1 month •
Artworks for "Rivages" album release
New brand identity
Website "Belle Epoque"
We thank the music collective Bon Entendeur for their trust on multiple brand projects to support their booming activity.
Nico, Pierre, Arnaud
Bon Entendeur (artists, manager)
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" We're super excited about the work. We were really happy that we moved forward together on this brand identity project as it really went into the right direction!
We hope to work together on other projects. "
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