Advanced Product Discovery

Maximize the impact of your projects and master user research

Frame your Product Discovery phase, maximize the impact of your projects and master numerous user research techniques with 100% financeable training delivered by recognized experts.

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8.9
Average rating
5 years
Average alumni experience
84
Net Promoter Score

Benefit from unique expert feedback

Discover how to conduct an effective Product Discovery phase and how to de-risk your projects by drawing inspiration from methods & processes developed by the best companies.

An advanced format and concrete tools to...

Frame and carry out your Product Discovery

Master frameworks to prioritize the right projects to address and move in the right direction at the right speed, in collaboration with key stakeholders, creating a clear action plan tailored to your context.

Identify and prioritize the right problems to solve

Master various quantitative and qualitative data collection techniques and transform the results into actionable insights to guide product development.

Monitor and iterate on post-release performance

Learn how to create and analyze a funnel based on the user journey, identify the magnitude of a problem and estimate its business impact using different proxies.

Systematize and scale your Product Discovery

Learn how to capitalize on accumulated knowledge and implement the right processes according to your company's level of maturity and your context.

Advanced Product Discovery alumni reviews
"Very comprehensive content with concrete examples that I was able to apply quickly, perfectly adapted to the issues I encountered. "
Padoa
Camille T.
UX Manager
"I left with concrete tools to apply immediately in my business, and I appreciated the balance between global and specific concepts."
CEGEDIM
Paola V.
Product Designer
"A perfect blend of theory, practical cases and feedback. I gained in legitimacy and confidence while building a real toolbox to meet the challenges in my business!"
Waalaxy
Alex A.
Product Manager

Discover the intensive program co-developed with our mentors

Define your goals

Learn to clarify what Product Discovery is (and isn't), and define its place according to your company's product and design maturity, and sector of activity (B2B vs. B2C).

Adopt the right strategic mindset

Discover how to democratize Product Discovery throughout your organization, and adjust your approach according to the level of unknowns and criticality of a project.

Structuring Product Discovery

Master frameworks and templates to define, prioritize and advance Discovery, in collaboration with stakeholders, while creating a clear action plan adapted to your context.

Start with an immersion phase

Master how to generate potential solutions by setting up ideation workshops to mobilize collective intelligence and creativity.

Use exploratory research methods

Accompanied by our mentors, practice various methods such as data analysis, customer feedback, product benchmarking, user interviews, card sorting and surveys.

Analyze and formalize results

Discover how to analyze, synthesize and formalize your data into actionable deliverables and get stakeholders to sign off on key elements such as problem statements, objectives, key results, insights resitution, action plans...

Setting up ideation workshops

Learn how to generate as many concepts as possible, with a focus on quantity, using ideation techniques such as mindmapping, crazy 8 and storyboarding, adapted to the stage of your project.

Arbitrating and prioritizing concepts

Discover the mentors' framework for arbitration and prioritization, formulating impact hypotheses on key results and anticipating blockers with stakeholders.

Evaluating and testing prototypes

Once the solution has been prototyped, learn how to evaluate usability criteria and reduce risks through moderated and unmoderated user testing, understanding the advantages and disadvantages of each method.

Mastering data analysis for an evolving product

Learn how to track the evolution of your product by participating in the development of a metrics tracking dashboard, using analytics tools and templates to define experiments such as AB tests, low code or fake door.

Use frameworks adapted to your organization

Discover the frameworks set up by the mentors in their companies, adapted to their culture, organization and product vision, to guide your own experiments and decisions.

Capitalize on accumulated knowledge

Learn from the mentors' experiments, successes and failures to set up and maintain centralized, accessible documentation, so you can capitalize on the learnings and insights on every project.

Financing tailored to your situation

Via your company

As a Qualiopi-certified training organization, we can benefit from your company's training budget (via their OPCO) and assist your HR department with the necessary procedures.

Personal

For payment of your training, you benefit from flexible payment terms in 3 instalments: 30% down payment, 35% in the middle of training and 35% at the end of training.

Via France Travail

We support you in your dealings with France Travail, whether you're looking for a job (AIF) or being made redundant (CSP).

Join us for one of our next sessions

Complete

Batch 5 - January 18 to February 8, 2025

  • 4 consecutive Saturdays, 9:30 a.m. to 6 p.m.
  • On-site or remote
  • Prerequisites: 2/3 years' experience
  • 2,490€ - financing available
Apply for this sessionApply for this session
9 remaining places

Batch 6 - March 22 to April 12, 2025

  • 4 consecutive Saturdays, 9:30 a.m. to 6 p.m.
  • On-site or remote
  • Prerequisites: 2/3 years' experience
  • 2,490€ - financing available
Apply for this sessionApply for this session

Exchange with peers facing similar challenges

Collaborate with professionals who face the same challenges, exchange ideas and practical solutions, and benefit from their experience to enrich your approach and optimize your strategies.

Legalplace
Chloé B.
Batch 1
WTTJ
Dora M.
Batch 2
Cegedim
Paola V.
Batch 4
Ynstant
Aurore V.
Batch 2
Media Tower
Aurore V.
Batch 1
Alasta
Chloé M.
Batch 3
Stays
Élodie P.
Batch 3
KPMG
Élise C.
Batch 3
The Netscouade
Elsa P.
Batch 3
Enerfip
Ewen L.
Batch 1
disneyland
Baptiste D.
Batch 1
Waalaxy
Alex A.
Batch 2
Legalplace
Chloé B.
Batch 1
WTTJ
Dora M.
Batch 2
Cegedim
Paola V.
Batch 4
Ynstant
Aurore V.
Batch 2
Media Tower
Aurore V.
Batch 1
Alasta
Chloé M.
Batch 3
Stays
Élodie P.
Batch 3
KPMG
Élise C.
Batch 3
The Netscouade
Elsa P.
Batch 3
Enerfip
Ewen L.
Batch 1
disneyland
Baptiste D.
Batch 1
Waalaxy
Alex A.
Batch 2
Legalplace
Chloé B.
Batch 1
WTTJ
Dora M.
Batch 2
Cegedim
Paola V.
Batch 4
Ynstant
Aurore V.
Batch 2
Media Tower
Aurore V.
Batch 1
Alasta
Chloé M.
Batch 3
Stays
Élodie P.
Batch 3
KPMG
Élise C.
Batch 3
The Netscouade
Elsa P.
Batch 3
Enerfip
Ewen L.
Batch 1
disneyland
Baptiste D.
Batch 1
Waalaxy
Alex A.
Batch 2
Legalplace
Chloé B.
Batch 1
WTTJ
Dora M.
Batch 2
Cegedim
Paola V.
Batch 4
Ynstant
Aurore V.
Batch 2
Media Tower
Aurore V.
Batch 1
Alasta
Chloé M.
Batch 3
Stays
Élodie P.
Batch 3
KPMG
Élise C.
Batch 3
The Netscouade
Elsa P.
Batch 3
Enerfip
Ewen L.
Batch 1
disneyland
Baptiste D.
Batch 1
Waalaxy
Alex A.
Batch 2
Legalplace
Chloé B.
Batch 1
WTTJ
Dora M.
Batch 2
Cegedim
Paola V.
Batch 4
Ynstant
Aurore V.
Batch 2
Media Tower
Aurore V.
Batch 1
Alasta
Chloé M.
Batch 3
Stays
Élodie P.
Batch 3
KPMG
Élise C.
Batch 3
The Netscouade
Elsa P.
Batch 3
Enerfip
Ewen L.
Batch 1
disneyland
Baptiste D.
Batch 1
Waalaxy
Alex A.
Batch 2
Legalplace
Chloé B.
Batch 1
WTTJ
Dora M.
Batch 2
Cegedim
Paola V.
Batch 4
Ynstant
Aurore V.
Batch 2
Media Tower
Aurore V.
Batch 1
Alasta
Chloé M.
Batch 3
Stays
Élodie P.
Batch 3
KPMG
Élise C.
Batch 3
The Netscouade
Elsa P.
Batch 3
Enerfip
Ewen L.
Batch 1
disneyland
Baptiste D.
Batch 1
Waalaxy
Alex A.
Batch 2
Advanced Product Discovery alumni reviews
"By talking to my fellow trainees, I realized that we were facing the same challenges. It was very unifying and enabled us to debate and exchange different solutions together, opening up new perspectives. "
Legalplace
Chloé B.
Product Designer
"This training course enabled me to compare the experiences of the speakers and participants, making the exchanges very enriching. The content is relevant and adapted to current design issues. "
Ynstant
Aurore V.
Product Designer
"This training has enabled me to learn actionable methods and tools for my business, at my level, without having to go through management or depend on others."
The Media Tower
Ando R.
Product Designer

Explore our Product Discovery resources

Who we is for?

Product Designers

For those looking to effectively frame their projects, define clear action plans and master discovery techniques to maximize product impact and align stakeholders.

PM, Data Analysts & Tech Leads

For managers wishing to prioritize the right issues, track post-release performance with analytics tools, and implement a scalable framework for continuous, optimized Product Discovery.

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