Frame your Product Discovery phase, maximize the impact of your projects and master numerous user research techniques with 100% financeable training delivered by recognized experts.
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Discover how to conduct an effective Product Discovery phase and how to de-risk your projects by drawing inspiration from methods & processes developed by the best companies.
Master frameworks to prioritize the right projects to address and move in the right direction at the right speed, in collaboration with key stakeholders, creating a clear action plan tailored to your context.
Master various quantitative and qualitative data collection techniques and transform the results into actionable insights to guide product development.
Learn how to create and analyze a funnel based on the user journey, identify the magnitude of a problem and estimate its business impact using different proxies.
Learn how to capitalize on accumulated knowledge and implement the right processes according to your company's level of maturity and your context.
Learn to clarify what Product Discovery is (and isn't), and define its place according to your company's product and design maturity, and sector of activity (B2B vs. B2C).
Discover how to democratize Product Discovery throughout your organization, and adjust your approach according to the level of unknowns and criticality of a project.
Master frameworks and templates to define, prioritize and advance Discovery, in collaboration with stakeholders, while creating a clear action plan adapted to your context.
Master how to generate potential solutions by setting up ideation workshops to mobilize collective intelligence and creativity.
Accompanied by our mentors, practice various methods such as data analysis, customer feedback, product benchmarking, user interviews, card sorting and surveys.
Discover how to analyze, synthesize and formalize your data into actionable deliverables and get stakeholders to sign off on key elements such as problem statements, objectives, key results, insights resitution, action plans...
Learn how to generate as many concepts as possible, with a focus on quantity, using ideation techniques such as mindmapping, crazy 8 and storyboarding, adapted to the stage of your project.
Discover the mentors' framework for arbitration and prioritization, formulating impact hypotheses on key results and anticipating blockers with stakeholders.
Once the solution has been prototyped, learn how to evaluate usability criteria and reduce risks through moderated and unmoderated user testing, understanding the advantages and disadvantages of each method.
Learn how to track the evolution of your product by participating in the development of a metrics tracking dashboard, using analytics tools and templates to define experiments such as AB tests, low code or fake door.
Discover the frameworks set up by the mentors in their companies, adapted to their culture, organization and product vision, to guide your own experiments and decisions.
Learn from the mentors' experiments, successes and failures to set up and maintain centralized, accessible documentation, so you can capitalize on the learnings and insights on every project.
As a Qualiopi-certified training organization, we can benefit from your company's training budget (via their OPCO) and assist your HR department with the necessary procedures.
For payment of your training, you benefit from flexible payment terms in 3 instalments: 30% down payment, 35% in the middle of training and 35% at the end of training.
We support you in your dealings with France Travail, whether you're looking for a job (AIF) or being made redundant (CSP).
Collaborate with professionals who face the same challenges, exchange ideas and practical solutions, and benefit from their experience to enrich your approach and optimize your strategies.
For those looking to effectively frame their projects, define clear action plans and master discovery techniques to maximize product impact and align stakeholders.
For managers wishing to prioritize the right issues, track post-release performance with analytics tools, and implement a scalable framework for continuous, optimized Product Discovery.
The training takes place on Saturday, from 10am to 6pm, and you will be accompanied by a pair of experts on each of the training days.
A typical day unfolds as follows: an informal exchange over coffee to start the day, a transmission of knowledge through interactive exchanges and illustrated by concrete cases, a lunch break between students & mentors, a practical application of skills through workshops and/or practical exercises and a convivial moment to close the day.
All participants have at least 2 years' experience in product or design. We mainly find Product Designers, UX/UI Designers or Product Managers, with different levels of seniority.
Whether you're an employee, a freelancer or looking for a job, this training course will enable you to gain expertise in the whole Product Discovery phase, from scoping to scale, including research methods and the tracking plan.
We strongly believe in learning by doing, which is why we have incorporated a "red thread" project throughout the 4 days of training. You'll have the opportunity to work together on a real-life problem from a partner company, covering all the key stages of product discovery.
There are many ways to finance your training project and achieve your professional goals: company financing, France Travail, OPCO, FNE...
Discover our financing options!
Our team will provide you with personalized support for all your financing needs.
Each batch consists of a limited number of maximum 16 participants, so that you can benefit from close proximity to the mentors, increasing the quality of exchanges and receiving personalized feedback.
The course has a hybrid format, which means that you can take it either face-to-face (in Paris) or remotely, and you are free to alternate between each Saturday.
We've put the tools in place to ensure an optimal learning experience, wherever you are. But we don't want to hide the fact that the more face-to-face time we can share, the better!
This training enabled 30 people to acquire advanced product discovery skills.
In total, our advanced training courses have supported more than 450 people.