BUILD PRODUCTS THAT MATTER

Product design

Product strategy

Discovery

UX/UI Design

Implementation

Product Definition

We blend strategy, creativity, and prototyping to craft engaging products that users embrace.

01.

UX/UI audit, data, user research

02.

Ideation workshops

03.

User flows

04.

Prototypes (Figma, Cursor AI..)

05.

User tests

Product Experience

We partner with product and tech teams to deliver successful launches across web and mobile platforms. For us, design creates impact only when it reaches users' hands.

01.

Mobile app UX/UI

02.

SaaS UX/UI

03.

Web platform UX/UI

04.

UX/UI Marketplace

05.

UI System & Design specs

Staycation

Flore Descolas

ex Product Manager @ Staycation

"We're delighted to have been able to work with The Design Crew. I was impressed by the ease with which they took the lead on discovery and delivery, the quality of their thinking and the designs they delivered. They helped us open up new perspectives and challenge ourselves, while fitting in perfectly with the team. "

Product Launch

Daytime

User adoption

Great

SHAPE BRANDS THAT INSPIRE

Brand Design

An established identity inspires trust — a good brand boosts the perception of your service and forges a strong emotional bond

SHAPE BRANDS THAT INSPIRE

Brand design

Brand Definition

Creative vision

Brand guidelines

Brand experience

Branding creation

We craft unique, distinctive brand identities that transform your vision, strengths, and values into a powerful concept.

01.

Branding & positioning strategy

02.

Research & Alignment Workshops

03.

Art Direction, Brand Identity

04.

Branding System (logo, color, fonts, photos, patterns...)

05.

Brand Guidelines

Branding experience

Engage your audience by creating unique experiences that bring your brand identity to life and communicate your key messages.

01.

Website Design

02.

Ad Creative

03.

Illustration & Motion Design

04.

Email Design & Templates

05.

Social Media Content & Templates

Ramify

Julie Delesalle

Brand & Content @ Ramify

"A huge thank you to The Design Crew, who worked with us on the project! We wanted a WOW effect - we got it. We're really pleased with the way we've been able to work with them over the last few months. But above all, the result! And that's shared by the whole team, and Olivier & Samy."

Users with investing intents

+50%

Total funding

14.5M€

IDENTIFY STRATEGIC OPPORTUNITIES

Discovery & User Research

Turn insights into impact — the discovery phase empowers product teams to uncover opportunities and amplify the impact of a product

IDENTIFY STRATEGIC OPPORTUNITIES

Discovery & Research

Research objectives

Research methods

Analysis

Prioritization

Generative & evaluative research

Gather insights that drive innovation, while ensuring your users' needs are truly met.

01.

Audit (product, brand, process, etc.)

02.

Alignment workshops (vision, goals, etc.)

03.

Research questions ("unmet needs"..)

04.

Qualitative methods (interviews, shadowing, etc.)

05.

Quantitative methods (surveys, product data, etc.)

Insights analysis

Transform learnings into actionable insights for product teams, prioritizing the most promising ideas.

01.

Research report

02.

Personaes & Jobs To Be Done

03.

Journey mapping & service blueprint

04.

Prioritization matrix

05.

Research repository

Marvin Health

John Bracaglia

CEO @ Marvin Health

"Their work speaks for itself. Beautiful, intuitive and useful, we couldn't be happier with the results. However, it's their sense of collaboration that makes them truly exceptional. They've become a true extension of our team."

User interviews

20

Sign up conversion

+16%

BUILDING FOUNDATIONS THAT LAST

Design System

Streamline and guide — a design system makes your product experience cohesive and support blazing fast innovation.

BUILDING FOUNDATIONS THAT LAST

Design System

Audit

Creation / Consolidation

Improvements

Support & Scale

Creation

From audit to final delivery, we lay the foundations necessary to set your Design System on the right track.

01.

Team interviews (eng, design, product..)

02.

Audit (product, figma, processes..)

03.

Design foundations & tokens

04.

Components libraries

05.

Documentation & specs

Governance & Project management

We lead Design System initiatives within your team by consolidating practices and communication to ensure smooth project execution.

01.

Strategy definition (roadmap, OKRs..)

02.

Continuous improvement (coverage, quality, etc.)

03.

Team processes (rituals..)

04.

Design Ops (communication, ticketing, etc.)

05.

Coaching & mentoring

Carbon 4

Ulysse Tallepied

Tech Lead @ Carbone 4

" We always get an excellent contribution with The Design Crew [total of 5 projects]. What I particularly like is their ability to fully understand business constraints and quickly grasp users and projects needs. "

Product scope

Full v1

Design System creation

40 UI modules

BUILD PRODUCTS THAT MATTER

Product Design

From vision to reality — product design is the key ingredient to creating a sleek and intuitive experience that people love.

Design System Expertise

Scale up your Design System

Learn how to build and maximize the adoption of your Design System, and understand the processes you need to put in place to maintain and scale it, with 100% financeable training delivered by recognized experts.

Scroll to discover

9.1
Average rating
5 years
Average alumni experience
87
Net Promoter Score

Benefit from unique feedback from Design System experts

Access rare feedback on the construction, use, evolution, maintenance and scale of Design Systems from Qonto, Back Market, Malt, Algolia and DECATHLON.

An advanced format and experience feedback for...

Building solid foundations to anticipate scalability

Put in place the key elements (design principles, design tokens, deployment management, library structure...) to lay a sound, scalable foundation for the evolution of your Design System.

Defining the right governance and contribution model

Set up the right contribution workflows in line with your organizational model to streamline cross-team interactions and maximize adoption of your Design System.

Measuring the impact and success of the Design System

Define a clear direction, vision and roadmap for your Design System, based on your stage of maturity, as well as precise KPIs to measure its impact and performance.

Control the scale of your product with the Design System

Make the right technical choices in line with your company's vision and product strategy, and choose the right product mix to support product evolution and take account of breaking changes.

Design System Expertise alumni reviews
"The training really helped me to take a step back from the methods I use on a daily basis, and to gain in impact for my next assignments. "
FranceTV
Axelle G.
DS Manager
"The Design Crew's training is hyper concrete and actionable. Thanks to the expertise of the instructors and the network, I landed a freelance assignment a few weeks after the training! "
Decathlon
Cyril G.
Freelance Product Designer
"I discovered the basics in the first course, which taught me a lot. The other courses were interesting deepenings. I also appreciated the elements on the vision of the business."
Beta.gouv
Magali D.
Freelance Product Designer

Discover the intensive program co-developed with our mentors

Ask the right questions before building a Design System

Learn how to identify the needs to be met by a Design System and approach it as a product in its own right, by carrying out an audit of your product and defining its role in the organization.

Set up an action plan to unite teams

Find out how to motivate teams around the construction of a Design System, defining its place according to the company's product maturity and culture.

Exploring the anatomy of a successful Design System

Using concrete examples from our mentors, learn how to structure a Design System (design tokens, theming, collaboration with developers and the brand) and access reusable templates to facilitate your own implementation.

Building effective documentation and clear guidelines

Learn how to write the right guidelines, set up the right set of tools and establish rituals to facilitate the onboarding of your Design System's users.

Measuring the Design System's impact on the company

Master the art of defining success metrics to demonstrate the impact of your Design System, with concrete examples of metrics implemented by the mentors.

Managing the evolution of and contribution to the Design System

Find out how to manage change logs, versioning, as well as rules and processes for component additions and modifications, with efficient contribution workflows shared by mentors.

Set new standards as the product grows

Find out how to assess the maturity of your Design System with real-life examples from DECATHLON and Back Market, so you can reinforce its robustness as your product evolves.

Adapting governance and contributions over time

Learn how governance and contribution models, as well as documentation, have evolved in these companies to adapt to growth and new needs.

Optimize component quality and maintenance

Learn how to define quality criteria for your components and explore how the emergence of intelligence can dramatically improve velocity in the maintenance and evolution of your Design System.

Financing tailored to your situation

Via your company

As a Qualiopi-certified training organization, we can benefit from your company's training budget (via their OPCO) and assist your HR department with the necessary procedures.

Personal

For payment of your training, you benefit from flexible payment terms in 3 instalments: 30% down payment, 35% in the middle of training and 35% at the end of training.

Via France Travail

We support you in your dealings with France Travail, whether you're looking for a job (AIF) or being made redundant (CSP).

Join us for one of our next sessions

Complete

Batch 5 - February 8 to February 22, 2025

  • 3 consecutive Saturdays, 9:30 a.m. to 6 p.m.
  • On-site or remote
  • Minimum 2/3 years experience
  • 1,990€ - financing available
Apply for this sessionApply for this session
6 remaining places

Batch 6 - June 14 to 28, 2025

  • 3 consecutive Saturdays, 9:30 a.m. to 6 p.m.
  • On-site or remote
  • Minimum 2/3 years experience
  • 1,990€ - financing available
Apply for this sessionApply for this session

Exchange with peers facing similar challenges

The skills acquired during our programs are recognized and sought after by companies. Find out where our alumni are now working.

Thales
Adeline P.
Batch 1
FranceTV
Axelle G.
Batch 1
Decathlon
Cyril G.
Batch 2
Waalaxy
Margaux F.
Batch 3
Freelance
Maxence C.
Batch 1
Photoroom
Flora T.
Batch 2
Playplay
Guillaume S.
Batch 3
Beta.Gov
Magali D.
Batch 2
Devoteam
Noémie B.
Batch 3
Veson
Ugo J.
Batch 3
Agicap
Thibault M.
Batch 1
Digilityx
Wilfried R.
Batch 1
Thales
Adeline P.
Batch 1
FranceTV
Axelle G.
Batch 1
Decathlon
Cyril G.
Batch 2
Waalaxy
Margaux F.
Batch 3
Freelance
Maxence C.
Batch 1
Photoroom
Flora T.
Batch 2
Playplay
Guillaume S.
Batch 3
Beta.Gov
Magali D.
Batch 2
Devoteam
Noémie B.
Batch 3
Veson
Ugo J.
Batch 3
Agicap
Thibault M.
Batch 1
Digilityx
Wilfried R.
Batch 1
Thales
Adeline P.
Batch 1
FranceTV
Axelle G.
Batch 1
Decathlon
Cyril G.
Batch 2
Waalaxy
Margaux F.
Batch 3
Freelance
Maxence C.
Batch 1
Photoroom
Flora T.
Batch 2
Playplay
Guillaume S.
Batch 3
Beta.Gov
Magali D.
Batch 2
Devoteam
Noémie B.
Batch 3
Veson
Ugo J.
Batch 3
Agicap
Thibault M.
Batch 1
Digilityx
Wilfried R.
Batch 1
Thales
Adeline P.
Batch 1
FranceTV
Axelle G.
Batch 1
Decathlon
Cyril G.
Batch 2
Waalaxy
Margaux F.
Batch 3
Freelance
Maxence C.
Batch 1
Photoroom
Flora T.
Batch 2
Playplay
Guillaume S.
Batch 3
Beta.Gov
Magali D.
Batch 2
Devoteam
Noémie B.
Batch 3
Veson
Ugo J.
Batch 3
Agicap
Thibault M.
Batch 1
Digilityx
Wilfried R.
Batch 1
Thales
Adeline P.
Batch 1
FranceTV
Axelle G.
Batch 1
Decathlon
Cyril G.
Batch 2
Waalaxy
Margaux F.
Batch 3
Freelance
Maxence C.
Batch 1
Photoroom
Flora T.
Batch 2
Playplay
Guillaume S.
Batch 3
Beta.Gov
Magali D.
Batch 2
Devoteam
Noémie B.
Batch 3
Veson
Ugo J.
Batch 3
Agicap
Thibault M.
Batch 1
Digilityx
Wilfried R.
Batch 1
Thales
Adeline P.
Batch 1
FranceTV
Axelle G.
Batch 1
Decathlon
Cyril G.
Batch 2
Waalaxy
Margaux F.
Batch 3
Freelance
Maxence C.
Batch 1
Photoroom
Flora T.
Batch 2
Playplay
Guillaume S.
Batch 3
Beta.Gov
Magali D.
Batch 2
Devoteam
Noémie B.
Batch 3
Veson
Ugo J.
Batch 3
Agicap
Thibault M.
Batch 1
Digilityx
Wilfried R.
Batch 1
Design System Expertise alumni reviews
"It's much more than a training organization, it's a real community where mutual support, conviviality and a passion for design are at the heart of every exchange."
Digilityx
Wilfried R.
UX & UI Designer
"The advice is applicable regardless of the level of DS maturity and his involvement in the box and I find that this is the content I needed most in relation to my case."
Waalaxy
Margaux F.
Product Designer
"It totally met my expectations. It totally reflects my mission with my customer and the big job at the moment. I'll be able to put it into practice very quickly."
Thales
Noémie C.
Lead Product Designer & Career Manager

Explore our Design System resources

Who we is for?

DS Managers & Senior Product Designers

For those who want to lay the solid foundations of a Design System, convince stakeholders, and manage scalability with advanced processes while anticipating the constraints of different departments.

PM, Dev & Tech Leads

For managers looking to align developers, designers and other teams on a unified Design System, and establish effective governance while optimizing interdisciplinary collaboration and technical documentation.

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