BUILD PRODUCTS THAT MATTER

Product design

Product strategy

Discovery

UX/UI Design

Implementation

Product Definition

We blend strategy, creativity, and prototyping to craft engaging products that users embrace.

01.

UX/UI audit, data, user research

02.

Ideation workshops

03.

User flows

04.

Prototypes (Figma, Cursor AI..)

05.

User tests

Product Experience

We partner with product and tech teams to deliver successful launches across web and mobile platforms. For us, design creates impact only when it reaches users' hands.

01.

Mobile app UX/UI

02.

SaaS UX/UI

03.

Web platform UX/UI

04.

UX/UI Marketplace

05.

UI System & Design specs

Staycation

Flore Descolas

ex Product Manager @ Staycation

"We're delighted to have been able to work with The Design Crew. I was impressed by the ease with which they took the lead on discovery and delivery, the quality of their thinking and the designs they delivered. They helped us open up new perspectives and challenge ourselves, while fitting in perfectly with the team. "

Product Launch

Daytime

User adoption

Great

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SHAPE BRANDS THAT INSPIRE

Brand Design

An established identity inspires trust — a good brand boosts the perception of your service and forges a strong emotional bond

SHAPE BRANDS THAT INSPIRE

Brand design

Brand Definition

Creative vision

Brand guidelines

Brand experience

Branding creation

We craft unique, distinctive brand identities that transform your vision, strengths, and values into a powerful concept.

01.

Branding & positioning strategy

02.

Research & Alignment Workshops

03.

Art Direction, Brand Identity

04.

Branding System (logo, color, fonts, photos, patterns...)

05.

Brand Guidelines

Branding experience

Engage your audience by creating unique experiences that bring your brand identity to life and communicate your key messages.

01.

Website Design

02.

Ad Creative

03.

Illustration & Motion Design

04.

Email Design & Templates

05.

Social Media Content & Templates

Ramify

Julie Delesalle

Brand & Content @ Ramify

"A huge thank you to The Design Crew, who worked with us on the project! We wanted a WOW effect - we got it. We're really pleased with the way we've been able to work with them over the last few months. But above all, the result! And that's shared by the whole team, and Olivier & Samy."

Users with investing intents

+50%

Total funding

14.5M€

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IDENTIFY STRATEGIC OPPORTUNITIES

Discovery & User Research

Turn insights into impact — the discovery phase empowers product teams to uncover opportunities and amplify the impact of a product

IDENTIFY STRATEGIC OPPORTUNITIES

Discovery & Research

Research objectives

Research methods

Analysis

Prioritization

Generative & evaluative research

Gather insights that drive innovation, while ensuring your users' needs are truly met.

01.

Audit (product, brand, process, etc.)

02.

Alignment workshops (vision, goals, etc.)

03.

Research questions ("unmet needs"..)

04.

Qualitative methods (interviews, shadowing, etc.)

05.

Quantitative methods (surveys, product data, etc.)

Insights analysis

Transform learnings into actionable insights for product teams, prioritizing the most promising ideas.

01.

Research report

02.

Personaes & Jobs To Be Done

03.

Journey mapping & service blueprint

04.

Prioritization matrix

05.

Research repository

Marvin Health

John Bracaglia

CEO @ Marvin Health

"Their work speaks for itself. Beautiful, intuitive and useful, we couldn't be happier with the results. However, it's their sense of collaboration that makes them truly exceptional. They've become a true extension of our team."

User interviews

20

Sign up conversion

+16%

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BUILDING FOUNDATIONS THAT LAST

Design System

Streamline and guide — a design system makes your product experience cohesive and support blazing fast innovation.

BUILDING FOUNDATIONS THAT LAST

Design System

Audit

Creation / Consolidation

Improvements

Support & Scale

Creation

From audit to final delivery, we lay the foundations necessary to set your Design System on the right track.

01.

Team interviews (eng, design, product..)

02.

Audit (product, figma, processes..)

03.

Design foundations & tokens

04.

Components libraries

05.

Documentation & specs

Governance & Project management

We lead Design System initiatives within your team by consolidating practices and communication to ensure smooth project execution.

01.

Strategy definition (roadmap, OKRs..)

02.

Continuous improvement (coverage, quality, etc.)

03.

Team processes (rituals..)

04.

Design Ops (communication, ticketing, etc.)

05.

Coaching & mentoring

Carbon 4

Ulysse Tallepied

Tech Lead @ Carbone 4

" We always get an excellent contribution with The Design Crew [total of 5 projects]. What I particularly like is their ability to fully understand business constraints and quickly grasp users and projects needs. "

Product scope

Full v1

Design System creation

40 UI modules

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BUILD PRODUCTS THAT MATTER

Product Design

From vision to reality — product design is the key ingredient to creating a sleek and intuitive experience that people love.

TRAININGS

BECOMING A PRODUCT DESIGNER

Product Design Bootcamp

IMPROVE

Design Leadership & ManagementDesign System ExpertiseAdvanced product discovery

MADE-TO-MEASURE

CompanyIndividual mentoring

Design studio

Our studioOur projectsOur crewOur expertise

Resources

Do you have a question?

Write to the team

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Photoroom

2024

Brand & Product design

For several months, we've been facilitating Photoroom hyper growth with product explorations (launch of core features on web platform & app), alongside content marketing & visuals.

Type

B2B SaaS & B2C

Industry

Media, Creative

Services

Brand Design
Web Design
Product Design

View website

Photoroom has seen tremendous growth in the AI photo editing space. We came to support their design studio initiatives to streamline the brand while giving life to new marketing content and functional features.

Design: Mobile App, Desktop Web, Blog, Emails

Engaging visuals

One stream of work consisted in generating and shaping complete new set of visual assets to empower the marketing team with a more modern and engaging brand when communicating about Photoroom unique capabilities.

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Web platform gets a prime experience

Mobile apps are keys when it comes to offering compelling solutions to small business owners or creators.

But the bigger the team, the more the product experience needs to accommodate for professional (office-based) use cases with batch editing. Web platforms allows for a great 1st discovery & sign up while also becoming a top driver for user satisfaction and growth.

Laying out pieces of an irresitible pricing

We had the chance to explore several growth design approach to pricing, nailing down visual hierarchy of main information presenting the different options offered by Photoroom.

This UX/UI work results in high-impact decisions as every user has the potential to turn into a paying user, generating more revenue.

Exploring the world of in-app team collaboration

Photoroom is turning into the best tool for AI generation and visual editing for marketing teams.

Hands in hands with their design team we had the opportunity to drive the vision for many features empowering brand managers and designers to collaborate on seamless assets creation (i.e. draw, react, comment, preview, get notified...)

- 9 months -

Photoroom API landing page

Web platform navigation

Mobile app collaboration features

Pricing for pro offers

$64M in total funding

We thank the Photoroom team for picking us as a key collaborator for several months on product and brand design projects.

Mathieu Badimon

Head of Design @ Photoroom

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"Their process has worked extremely well for us and it allowed amazing work from the designers with great autonomy, efficiency and a strong adaptability.
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We're thrilled to be collaborating with them! "

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