Upway
Product & Web design
Helping Upway create the ultimate refurbished bike shopping experience. We partnered with them to rethink their homepage and improve their e-commerce platform.
Upway is building the largest worldwide marketplace for reconditioned e-bikes, making electric mobility more affordable by giving a new life to millions of products, while reducing waste.
We helped them envision their new homepage and website navigation to showcase products and marketing offers.
Design: Homepage, Web platform
Designing for a diverse user base
Whether it's novice riders exploring lifestyle categories or seasoned experts hunting for a specific model, the goal was simple: make it easier and faster for every user to find their perfect refurbished bike.
We've shared various homepage explorations emphasizing different aspects (brand, USPs, access to catalog, biking uses cases...)
Streamlining the product cards
Many variations of this critical component have been discussed as we needed to nail down and prioritize the very best information hierarchy for most users needs (price, size, kilometers, promo...).
The goal was to align on a design proposal that can be shown in various key screens of the experience.
At the service of returning users
Whether they come from retargeting, ads campaigns or because buying an electric bike requires a complete thought process, we had the opportunity to make the homepage great for them as well.
This results in saved preferences, but also a "For you" simplified section combining both recommendations based on browsing patterns and recent bikes you've seen.
Make the brand shine through the UI
To enable a smoother, more enjoyable journey on the platform, we've been rationalizing UI elements and elevating the look & feel based on Upway brand identity.
- 2 weeks -
Launched new website navigation
New homepage for international traffic
61M$ in total funding
We thank the Upway team for letting us redesign those touchpoints of the marketplace experience. We can't wait to share more of our joint venture on upcoming releases.
Arthur Briquet
CPO @ Upway
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"Thank you for all the collaboration with The Design Crew over the past few weeks.
Beyond the design work, I really appreciated your advice and professionalism, and I hope to work together again on future projects. "
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