BUILD PRODUCTS THAT MATTER

Product design

Product strategy

Discovery

UX/UI Design

Implementation

Product Definition

We blend strategy, creativity, and prototyping to craft engaging products that users embrace.

01.

UX/UI audit, data, user research

02.

Ideation workshops

03.

User flows

04.

Prototypes (Figma, Cursor AI..)

05.

User tests

Product Experience

We partner with product and tech teams to deliver successful launches across web and mobile platforms. For us, design creates impact only when it reaches users' hands.

01.

Mobile app UX/UI

02.

SaaS UX/UI

03.

Web platform UX/UI

04.

UX/UI Marketplace

05.

UI System & Design specs

Staycation

Flore Descolas

ex Product Manager @ Staycation

"We're delighted to have been able to work with The Design Crew. I was impressed by the ease with which they took the lead on discovery and delivery, the quality of their thinking and the designs they delivered. They helped us open up new perspectives and challenge ourselves, while fitting in perfectly with the team. "

Product Launch

Daytime

User adoption

Great

SHAPE BRANDS THAT INSPIRE

Brand Design

An established identity inspires trust — a good brand boosts the perception of your service and forges a strong emotional bond

SHAPE BRANDS THAT INSPIRE

Brand design

Brand Definition

Creative vision

Brand guidelines

Brand experience

Branding creation

We craft unique, distinctive brand identities that transform your vision, strengths, and values into a powerful concept.

01.

Branding & positioning strategy

02.

Research & Alignment Workshops

03.

Art Direction, Brand Identity

04.

Branding System (logo, color, fonts, photos, patterns...)

05.

Brand Guidelines

Branding experience

Engage your audience by creating unique experiences that bring your brand identity to life and communicate your key messages.

01.

Website Design

02.

Ad Creative

03.

Illustration & Motion Design

04.

Email Design & Templates

05.

Social Media Content & Templates

Ramify

Julie Delesalle

Brand & Content @ Ramify

"A huge thank you to The Design Crew, who worked with us on the project! We wanted a WOW effect - we got it. We're really pleased with the way we've been able to work with them over the last few months. But above all, the result! And that's shared by the whole team, and Olivier & Samy."

Users with investing intents

+50%

Total funding

14.5M€

IDENTIFY STRATEGIC OPPORTUNITIES

Discovery & User Research

Turn insights into impact — the discovery phase empowers product teams to uncover opportunities and amplify the impact of a product

IDENTIFY STRATEGIC OPPORTUNITIES

Discovery & Research

Research objectives

Research methods

Analysis

Prioritization

Generative & evaluative research

Gather insights that drive innovation, while ensuring your users' needs are truly met.

01.

Audit (product, brand, process, etc.)

02.

Alignment workshops (vision, goals, etc.)

03.

Research questions ("unmet needs"..)

04.

Qualitative methods (interviews, shadowing, etc.)

05.

Quantitative methods (surveys, product data, etc.)

Insights analysis

Transform learnings into actionable insights for product teams, prioritizing the most promising ideas.

01.

Research report

02.

Personaes & Jobs To Be Done

03.

Journey mapping & service blueprint

04.

Prioritization matrix

05.

Research repository

Marvin Health

John Bracaglia

CEO @ Marvin Health

"Their work speaks for itself. Beautiful, intuitive and useful, we couldn't be happier with the results. However, it's their sense of collaboration that makes them truly exceptional. They've become a true extension of our team."

User interviews

20

Sign up conversion

+16%

BUILDING FOUNDATIONS THAT LAST

Design System

Streamline and guide — a design system makes your product experience cohesive and support blazing fast innovation.

BUILDING FOUNDATIONS THAT LAST

Design System

Audit

Creation / Consolidation

Improvements

Support & Scale

Creation

From audit to final delivery, we lay the foundations necessary to set your Design System on the right track.

01.

Team interviews (eng, design, product..)

02.

Audit (product, figma, processes..)

03.

Design foundations & tokens

04.

Components libraries

05.

Documentation & specs

Governance & Project management

We lead Design System initiatives within your team by consolidating practices and communication to ensure smooth project execution.

01.

Strategy definition (roadmap, OKRs..)

02.

Continuous improvement (coverage, quality, etc.)

03.

Team processes (rituals..)

04.

Design Ops (communication, ticketing, etc.)

05.

Coaching & mentoring

Carbon 4

Ulysse Tallepied

Tech Lead @ Carbone 4

" We always get an excellent contribution with The Design Crew [total of 5 projects]. What I particularly like is their ability to fully understand business constraints and quickly grasp users and projects needs. "

Product scope

Full v1

Design System creation

40 UI modules

BUILD PRODUCTS THAT MATTER

Product Design

From vision to reality — product design is the key ingredient to creating a sleek and intuitive experience that people love.

Footbar

2023-24

Product design

Partnering with Footbar to bring their app to a whole new level with social and user profile features. Testing the market with the standalone "Footbar League" competition app

Type

Consumer

Industry

Sport

Services

Product Design
UX Research

Footbar provides a technology that allows all soccer players to analyze their performances (physical, technical) and track their progress.

We helped them democratize access to artificial intelligence in soccer to guide users in their practice.

Design : Mobile Apps

Let footballers reach their full potential

The app (with the physical tracker) provide them with accurate, actionable performance data. As designers we are strong believers in the importance of statistical analysis to help players progress, set goals and motivate themselves to hit milestones.

We've completely redesigned their core experience allowing them to follow their performance routinely in training and in matches.

New ways to browse stats

We led the vision for profile stats - Based on user insights from discovery and testing phases we prioritized what matters the most in the app UI (kilometers, speed, passes, shots, shooting power).

On the player-facing experience, we defined a new set of features for users to set up specific objectives and get smart visualizations.

Making soccer more social

Footbar users can get access to exhaustive overviews of their performances, so it made sense to get them to share it with friends.

Bragging is a key aspect of sport as players love to compare performances, share memories of a joint session and comment on each others milestones.

Be the #1 team on Footbar League

We also had the great opportunity to launch a standalone app named "Footbar League" over the summer 2024.

This MVP allows players to join teams and earn points on the quest to be at the top of the leaderboard. We designed engaging features like challenges, reminders, boosts to encourage repeat usage.

- 2 months -

Footbar 4.3 with 10k+ download

League 4.1 with 1k+ download

4.4M€ in total funding

We thank the Footbar team for betting on us to redesign their core app alongside a completely new app.

Pierre Robert

Product Manager @ Footbar

-----------------

"For the last two projects we collaborated on, the users were super happy with the new features, as it makes their lives much easier.

Thanks again to you The Design Crew. Thanks for your suggestions; It helps us refocus "

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