Photoroom has seen tremendous growth in the AI photo editing space. We came to support their design studio initiatives to streamline the brand while giving life to new marketing content and functional features.
One stream of work consisted in generating and shaping complete new set of visual assets to empower the marketing team with a more modern and engaging brand when communicating about Photoroom unique capabilities.
The marketing team is also putting together many newsletter content to showcase the new Photoroom features in the context of a specific campaign. We had the opportunity to work on templates, structures and final assets to make it happen.
As one of the key focus for Photoroom business acquisition, we worked on bringing the API content front & center in the main website with a new design.
Our collaboration with Photoroom product team extended to designing the first versions of new powerful features in order to drive more collaboration among business users of a same team, and more frequent use.
We also helped introduce or complete components in the Design System.
We feel proud and grateful for Photoroom team trust on those many projects helping their marketing and product initiatives to shine even brighter.