Ramify
Brand & Product design
We've worked closely with the Ramify marketing & product teams to craft a cohesive brand system across product (web, mobile), marketing and social formats reinforcing their premium positioning as the all-in-one Wealth-tech platform.
Type
Consumer SaaS
Industry
Finance
Services
Brand Strategy
Brand Design
Web Design
Product Design
Design System
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Ramify is transforming wealth management.
It offers a digital investment solution for individuals.
With the launch of their premium offering, Ramify Black (investment starting from 100k€), they now target a upscale clientele.
We worked on bringing every aspects of this new Ramify to life.
Design: Website, Platform, Social, Emails, Brandbook, UI system
Elevating to a premium brand
As their business model transition from a volume strategy to a premium strategy, our aim was to elevate the perception of their service to align with the expectations of their new target audience.
One of the goal for this project was to attract and convert qualified traffic (user with strong investment intentions and a higher average part of their wealth dedicated to investment).
A refined aesthetic for clear values
We led the definition and redesign of their new brand identity to embody the excellence, innovation and personnalized support that are at the heart of the Ramify's team commitment.
We chose to develop a brand concept based on elegant and well-known analogies (stacks, colors, photographies..)
A sense of craft
Layouts are very structured, photos are carefully picked and edited, font treatment brings a highly sophisticated feel.
This new responsive website offers smooth navigation, and advanced features: every detail has been designed to offer you a unique and tailor-made experience alongside its premium aesthetic.
Stacks & luxury color palette
We selected a refined mix of gold, greys, black, and shades of beige, with a green accent to highlight their ethical investment focus.
The stacks analogy represents the growth of users’ “patrimoine” and how they can diversify their investments.
A noble font: PP Fragment serif
This modern and unique font conveys the spirit of “excellence” and "tailor-made" interactions.
It sets up the tone for all the great content Ramify has to offer and can't be a better pick to represent this statement for an elevated premium brand.
Human x Product Balance
The overall design balances professionalism with a welcoming feel, emphasizing real connections with Ramify’s wealth management experts.
The team believes that exceptional wealth management relies on the combination of human expertise and technological innovation. The new website and overall platform redesign embody this vision.
A mobile first product revamp
While infusing the new brand identity on every aspects of the product (dashboard, onboarding, invest page..) we redefined the UX to deliver a premium mobile experience
Powered by an extensive UI system
Completing our 360° design approach for the new Ramify, we also entirely rebuilt their UI system finding opportunities to bring delight and brand presence to elevate every aspect of the product experience.
Making room for an all-around vision
We approached this global redesign through 3 angles, connecting the dots from ambitious vision to pixel perfect execution:
1. Brand vision leading to new brand identity.
2. UI System to state the consistency for all product design efforts
3. Product vision leading to entire product revamp
• 6 months •
new brand identity
web & mobile platform redesign
emails & social redesign
+50% customers with investing intents
15.3M$ in total funding
We thank the Ramify team for their trusting collaboration over the years allowing us to lead the design scope for their branding, design system and product revamp for the new Ramify.
❝
A huge thank you to The Design Crew who supported us on the entire project!
We wanted a WOW effect - and we achieved it. We're super happy with how we've been able to work with them.
We love the result! And that's shared by the whole team, including Olivier (CEO) & Samy (CPO)
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Julie Delesalle
Brand & Content @ Ramify
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